With rapid technology advancements, the emergence of user-friendly and intuitive smartphones has invoked millions of mobile users to connect via the Internet. Today, more and more people cater to mobile computing to learn what, where, and how to buy. Furthermore, mobile search engines have made the process even more convenient and simple. For businesses, this is a lucrative opportunity to reckon with, which serves as a powerful medium to connect to the larger global audience in the most time-efficient and cost-effective manner. Many companies want to reach out to their target audience instantly with their product and service offerings, and this becomes exceptionally easier with mobile computing.Here comes mobile application in picture!! Believe or not, intuitive and user-friendly mobile apps are the future of web based businesses today. By creating unique and innovative mobile application, your business becomes an indispensable part of the broader mobile market, which is ever-growing and vast. With an interesting and relevant mobile app, your target audience can easily access your information on the go, on their handheld devices. Moreover, the temptation of projecting your brand image in the most efficient and effective manner is irresistible. Adding to the delight, with mobile applications, you can quickly reach out to your global customers, keeping a track and generating better conversions.